Musings from a Passenger’s Seat: Eastern Airlines Memories

Written by Lester Anderson

Mel Lawrence Photo-Shea Oakley Collection

I will state, without reservation, that I was a fan of Eastern Air lines and I want to share some of those memories.

My First 727 Flight

I graduated high school in 1965 and (along with my traveling companions, two other high school students graduating the same high school) we celebrated our graduation by taking a flying trip to Hartford from New York.  We had no thoughts of going into the city, we wanted to fly from a NY airport to the Hartford airport, and then fly home.

We planned this through research using the OAG (Official Airline Guide).  This was a book that was about the same size as the New Jersey Bell telephone directory.  For those of you under 40 and have no idea what that means, it was an 8 ½” x 11 book, with soft covers, about 300 pages, printed on newsprint paper.  It listed every flight in the United States, listing the airline, type of aircraft, departure and arrival times, days of travel and fares. It was published twice a month to keep current. We could never afford a subscription, but I had a travel agency that I befriended (Greenwald Travel in Clifton) and they would give me a copy of the expired last issue.

We all had mail subscriptions to the airline timetables, but they were mainly useful to see the flight details.  But the OAG it gave all fares and which airlines were authorized to offer special fares.  In the 1960’s all fares were approved by the CAB, and between city pairs, and unlike today they changed only when the CAB gave the OK. Classes included First on all aircraft (F) and Economy on jets (Y) and Tourist on piston engine (T). But important to us were deeply discounted fares, often on weekends, called Weekend Excursion (YE) fares.

So a month after our high school graduation we flew on an Eastern Air Lines Excursion Fare from JFK to Hartford and return to Newark for the magical fare of $12.00 ($11.43 plus 57 cents tax). (See the Eastern Air Lines ticket image).  The validation franking (even though the official name had changed to JFK) was International Airport, New York, NY.  (As a side note, I was a fan of the James Bond movies, and the airline code for all airline issued tickets by Eastern was 007).

The first flight was on an Eastern DC-7B.  Since my first flight ever was on a DC-6B this was like the big brother of an old friend.  I must admit while I remember taking the flight, I cannot give any outstanding details about either the flight or the aircraft, other than remembering the taxi time at JFK was much longer than LGA or EWR.

The return flight was a major reason for the trip, it was a new Whisperjet 727.  Eastern had begun flying the 727 the year before, so this was a brand new airplane. I sat mid-cabin across from the galley.  My first major memory was that it was far from whisper-quiet.  Engine noise was not there, but the wind noise was even louder!  I was later told that the degree of soundproofing insulation was an airline option

I was over 18 and in those days you could drink alcoholic beverages in NY at 18, so I was interested in the galley liquor display.  Unlike today when everyone gets a small bottle, about 8 full size bottles were mounted vertically on the bulkhead with a dispenser at the bottom. If someone bought a drink the stewardess (yes that is what they were called) put a glass under the spout and the correct amount was dispensed.  Both because it was expensive for us (plus it was a mid-afternoon flight) we passed on buying drinks on the plane.

For all of our flights, leaving JFK, arriving and departing Hartford, and arriving Newark, access to the airplane was outside using steps, not the Jetway that became the standard way of boarding years later.

And one other change—the back cover of the ticket package reminded you that if you were on a round trip ticket and stayed overnight you needed to reconfirm you return reservation.

Ionosphere Club

When they started, airline clubs were the exclusive facilities that only the most valued customers of an airline could visit.  In the 1970’s airlines were forced by congress to open their clubs to any passenger who would pay a membership fee. And for me, that was the golden ticket.  For $25 for a year, I signed up for a membership at Newark Airport.  A few months later they sent me an invitation to upgrade to a 5-year membership, which I also gladly did.  Then a few months later (they had an effective marketing department), I was given the opportunity to become a lifetime member, for me and (eventually) my wife.  The total cost was just about $500, and this has given me club access through all of Eastern’s existence, then Continental’s President’s Clubs (with only a minor requirement of flights to affect the transfer) and now we are lifetime members of the United Club.  When I did sign up for the lifetime membership they send me a wood wall plaque (see picture) attesting to my membership. It is still on my wall (basement wall, but still my wall).

I got a good deal on this and so did Eastern because as I travelled on business, having the advantage of the Ionosphere Club, did get me to book as much travel on Eastern as I could.

As a member of the Ionosphere club, I was also invited to open an account in the Eastern Airlines Credit Union.  While I had no real need for another bank account, the checks on that account were pictures of Eastern airplanes, so how could I say no.  And while I visited only once, I found that the “local branch office” for making deposits and withdrawals was in Eastern Flight-Operations.  In those days of little security, just showing my Eastern Credit Union membership card got me in the door of flight-ops.

Flight  Memories

When I was in the computer business I did a lot of business travel by air.  And although I eventually did have multi-year memberships in the United Red Carpet Club and the Delta Crown room, my favorite was Eastern and the Ionosphere Club. I was never able to convince my employer to pay for the memberships, but I found them invaluable whenever there was a flight delay or cancellation (the line at the counter had 100 people, the club may have had 2 or 3 in line).  Plus in those days, flight changes and sometimes upgrades were at the discretion of the agent, and the club agents were very generous, especially to we frequent travelers.

If you flew south, with Eastern (and Delta for that matter) odds are very high you were going thru Atlanta.  Eastern had a great presence there.   They occupied concourse C fully and split the gates of Concourse B with Delta, and both concourses had Ionosphere Clubs.  And if you were making a connection (as you often were), they had a great “cheat corridor.” There was a passageway built under the tarmac of the gates with a moving walkway between the two Eastern Concourses so you could easily go from one concourse to the next if that was needed for your connection.  From what I can find on the web, the passageway still exists but it is closed off since there is no more need for it.

Airline Food

What is there to say about it.  But two things I can relate about Eastern.  They had what I called their “Apple Snack”, a plastic tray with an apple, two wrapped pieces of cheese, and some crackers, all in a shrink wrapped package the flight attendants (times, and job designations, changed from the 60’s) could easily distribute to the 100-150 passengers even on hour long flights. And it was the perfect snack for an afternoon flight. The regular meals were OK (nothing great, nothing terrible) but Eastern had probably the best selection of “special meals” you could order in advance.  I took advantage of that often, and it gave me a meal of which my seat-mates often would be envious.

Eastern’s frequent flyer program, OnePass, gave each member a book of tickets, about the size of small checks. When you turned in your ticket (all flights used paper tickets), you also turned in this OnePass form which had your information already printed on it, and you just wrote in the date and flight number.  And it worked very well.

Although I traveled a lot (and therefore got my share of first-class upgrades), I never had a position where I was authorized to fly first class on a first class ticket.  But Eastern had a Y-ONEPASS fare which, if the ticket was written as full “Y” fare, you could book confirmed space in the first-class cabin.  A great marketing way around a customer who needed to fly “Y”, but would love to sit in “F.”

And during the times of “saving every dime” Eastern did a power-back at the Atlanta airport gates with the 727 and DC9 aircraft to avoid needing the tug.  My memory of that (and I knew what was coming so I was never concerned) is the aircraft moved forward a foot or so towards the terminal before starting to back up.

Some Sadness

Eastern declared bankruptcy in New York (where Eastern management felt they would have a better chance).  It was a Miami company, but due to the rules of bankruptcy, the first Eastern entity to declare was Ionosphere Clubs Inc. which was a New York corporation. Then Eastern Air Lines could join its sister company in the bankruptcy filing and it would be adjudicated in New York which management thought might be friendlier than if they declared in Florida.   History shows how that worked out.

But my greatest sorrow was going thru the Atlanta Airport after Eastern finally ceased all operations.   The tram that goes between the concourses just bypassed the darkened Eastern only concourse C and the Eastern/Delta Concourse B was partially blocked. I also walked between concourses (ATL has a moving walkway) and it was upsetting to walk past the C entrance with all lights off, and the B entrance partially closed off’ a sad memory of Eastern’s demise.

But I am glad that I have so many more good and vibrant memories of Eastern, and that spirit of the “Wings of Man” still lives on in me.

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Junior Wings of Panagra ~ Pan American Grace Airways

Written by Lane Kranz


In the late 1920’s Pan American Airways attempted to extend its route network to the western coast of South America.  However, a shipping conglomerate known as the W.R. Grace Company had a near monopoly, albeit by land and sea.  Pan Am knew that it would be extremely difficult to acquire landing rights.  In 1929 a deal was struck and a new company was formed.  Pan American Grace Airways, known as Panagra, was established with Pan American and W.R. Grace each owning 50% of the new airline.


Over the next 38 years, Panagra would grow and connect points from New York to Santiago and Buenos Aires.  They would operate numerous different types of aircraft, including the DC-3, DC-6, DC-7, and DC-8.  In February 1967 the Civil Aeronautics Board (CAB) and President Lyndon Johnson approved a merger between Panagra and Braniff International.  Braniff would operate these South American routes until its bankruptcy in 1982.  The CAB then awarded these routes to Eastern Airlines in a 5-0 decision.  In 1990, Eastern Airlines signed an agreement to sell its Central and Latin American routes to American Airlines, which continues to operate many of these routes today.

Over a period of nearly 4 decades, Panagra issued some of the most beautiful and detailed Junior Wings.  There are 10 different known junior wings, each made of metal, and each wing is considered quite rare and highly collectable.  These wings represent a period of history known for innovation and resilience.  Panagra is a prime example of the power of compromise.

Panagra Junior Pilot and Junior Hostess with block lettering.

Panagra Junior Pilot and Junior Hostess with green background and script lettering.

Panagra Junior Pilot and Junior Hostess with script lettering and no color.

Panagra Junior Pilot and Junior Hostess with dark green background and short pin.

Panagra Junior Pilot and Junior Hostess with light green background and long pin.

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Inter-Island Airways, Ltd.

Written by Arthur H. Groten M.D.

Inter-Island Airways was founded in early 1929 by a local steamship company to link Honolulu with the outer islands in November of that year.

Sometime thereafter, either 1930 or 1931, they established an Air Express service to carry mail between Honolulu and Hilo. By 1934, the name had become Hawaiian Airlines, Inc. which officially carried mail as AM Route 33 (revised) as of October 8, 1934.

Recently I came across a group of seven covers from 1931 to 1933 with various hand stamps for the Inter-Island Airways, Ltd. Air Express. There were two hand stamps used. One is three-line reading “Shipped by Air Express/[ a pair of wings]/Inter-Island Airways., Ltd.” used 1931 to 1933 in blue and purple (Type 1). The second reads “Received by Inter-Island Airways, Ltd/Date:…./To Be Called For” in purple in 1932-1933 (Type 2).

Of the seven covers, five are definitely commercial while two are probably philatelic. The rating and hand stamps on the commercial covers are as follows: 1) Aug 1, 1931 unfranked but has several numbers on it probably some form of accountancy, Type 1 in blue; 2) October 28, 1932 (hand-dated) on R.R.B. cover, Type 1 in blue; 3) April 1, 1932 2¢ Washington Bicentennial postal envelope, Type 1 in blue (Figure 1); 4 & 5) not dated,, lightly tied with Type 2 in purple, one franked 2¢ postal envelope + 1¢ Franklin, the other with 4¢ + 8¢ Washington Bicentennial issue stamps (Figure 2). The two suspected philatelic covers have 1) 3¢ William Penn tied with Type 2 with Type 1 alongside, both in purple (Figure 3) and 2) 3¢ Oglethorpe tied by Type 2 in purple. None have back stamps.

From this small sample we can surmise that Type 1 was in blue 1931-1932, later purple and that Type 2 appeared in 1933 in purple. The 12¢ rate is an outlier, perhaps a multiple weight.

So much for the description of the group, I have been able to find no information about the service or any catalogue listing. That surprises me. I ask if anyone can help. I can be reached here.

Figure 1

Figure 2

Figure 3

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Aviation Miscellany

Written by Arthur H. Groten M.D.

Over the years I have devoted a number of columns to various aspects of aviation paraphilately. This column will describe some bits of more or less philatelic ephemera. I have not been able to accumulate enough for a column devoted to any one of these topics so let’s call this a miscellany.

Covers have been used for advertising and promotional purposes since the mid-19th century. I have written about how government promoted the development of aviation in the U.S. using various pieces of ephemera. This, of course, happened elsewhere as well. Examples from Belgium, Czechoslovakia France and Germany show how the slogans on machine cancelling devices of the 1930s sent the same message: use airmail. (Figures 1-4)

Figure 1

Figure 2

Figure 3

Figure 4

Beloved of philatelists are fancy cancels. I have found only this 1951 one that notes the 5¢ airmail rate. (Figure 5) Adjuncts are the myriad private hand stamps such as the 1953 “Air Mail Hubba Hubba” used from APO 704 in Japan (Figure 6) and the 1973 “Air Mail Wiki Wiki” from Hawaii. (Figure 7)

Figure 5

Figure 6

Figure 7

Particularly popular, beginning in the 1930s, were the recently created meter machine slogans. They were particularly popular with companies as free visual advertising. Thus, Imperial suggested to use their airmail from Singapore in 1936 on a cover franked with the scarce Universal “Midget” imprint. (Figure 8) Lufthansa had many different slogans for their services during the 1934-9 period; they used Francotype machines, in this case, type D multi-value. (Figure 9) The de Havilland Aviation Co. at Hatfield Aerodrome in Hertfordshire mentioned their production of aircraft, engines and propellers in 1955 on the Universal “Multi-value” machine. (Figure 10)

Figure 8

Figure 9

Figure 10

Amongst the rarest of such slogans are those found on permit imprints. The one shown in Figure 11 is known in red, blue and green, all from the same company with the same permit number 13399.

Figure 11

In keeping with the tradition of the advertising cover, many airlines used envelopes imprinted with their name, often franked with slogan meters and, on occasion, found with their own airmail etiquettes. Examples of the former, from Egypt (MISR), India (Air India) and Italy (LAI) (Figure 12-14), and of the latter from Australia (Qantas) and France (Air France) are a sampling of what can be found. (Figures 15-16)

Figure 12

Figure 13

Figure 14

Figure 15

Figure 16

These covers neatly bridge the philately/paraphilately aspects of our hobby and are examples of how to enhance one’s collection (and exhibit, if one wishes) with collateral material. Or is it collateral? You decide.

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Pan Am’s Flying Clippers

Written by Henry M. Holden
henry39holden@gmail.com
www.henrymholden.com

By the mid-1930s, Pan American World Airways (Pan Am) used Martin M-130 and Sikorsky S-42 flying boats to cover their their Caribbean and South American routes.

When passenger demand increased for trans-Pacific and Atlantic travel toward the end of the 1930s, Pan Am went to Boeing for a long-range flying boat. In response, Boeing developed the Model 314, nicknamed the “Clipper” after the great ocean-going sailing ships.

Pan American wanted a flying boat with an extraordinary range that could supplement the airline’s trans-Pacific Martin M-130. On July 21, 1936, Pan American signed a contract for six Model 314s. The first deliveries occurred in March 1939. The Model 314 was the largest civil aircraft in service at the time.

NC18602 (No. 18) was the California Clipper. It was the last Pan Am 314 to be retired. By 1946, when it retired, had accumulated more than a million flight miles. (Photo Boeing Archives)

It was twice the size of the Sikorsky S-42, and outweighed the Martin M-130 China Clipper by 15 tons. The Boeing 314 weighed 40 tons and cost $550 000 per copy. Initially it had poor directional control due to the single vertical stabilizer. Boeing eventually settled on the triple-tail arrangement which became a feature of the design.

It had a central hull and adapted the experimental XB-15 bomber’s 149 ft. (45 metres) wing and engine nacelles on the flying boat’s large (for its day), whale-shaped body.

In the place of the traditional floating stabilizers at the wingtips, sponsons mounted on the sides of the hull were used. The sponsons were developed by Claude Dornier, and used on the Dornier Do X and Dornier Do 18. The sponsons also contained fuel tanks, which brought the capacity of the total fuel on board to almost 3,525 gallons (16 ,00 liters).

The new 14-cylinder double-row Wright 1,500 hp. Cyclones were the first to use 100-octane fuel. These engines on the 314A eliminated the lack of power that handicapped and ultimately canceled the XB-15 project.

Behind the upper-level flight deck were crew sleeping quarters and a giant baggage area. Between the two decks was a spiral staircase. The lower deck included a dining salon, cocktail lounge, and separate lavatory-dressing room facilities for men and women. The ultimate bow to the first class traveler was a bridal suite. One less publicized feature was the first flush toilets ever used on a transport aircraft.

On May 20, 1939, Pan American inaugurated the first transatlantic mail service. Almost a ton of mail was carried from Port Washington, N.Y., to Marseilles, France, via the Azores and Lisbon, Portugal, in 29 hours. The same aircraft opened the northern mail service to Southampton, UK on June 24, 1939.

The 314 had a 3,500-mile range and made the first passenger-scheduled trans-Atlantic flight on June 28, 1939. By the year’s end, Clippers were routinely crossing the Pacific. Passengers had a spacious lower deck that allowed seating for 74 daytime passengers on trips less than 1,000 miles over water, or 36 to 40 passengers in reclining seats for long overnight flights.

White-coated stewards served five and six-course meals on china with gleaming silver service. The standard of luxury on Pan American’s Boeing 314s has not been matched on heavier-than-air commercial transport since then. (Photo Boeing Archives)

Luxury Air Travel

Pan Am’s “Clippers” were built for the “First Class traveler,” a necessity given the long transoceanic flights. It had a cruising speed of 188 miles per hour (303 km/h), but typically flights at the maximum gross weight were flown at 155 mph (249 km/h). In 1940, Pan Am’s San Francisco, to Honolulu, Hawaii, the route took 19 hours.

The 314s had galleys crewed by chefs from five-star hotels. White-coated stewards served five and six-course meals on china with gleaming silver service. The standard of luxury on Pan American’s Boeing 314s has not been matched on heavier-than-air commercial transport since then. This was travel for the super-rich, priced at $675 from New York to Southampton, UK (comparable to a round trip aboard Concorde in 2006). Most of the flights were trans-Pacific, with a one-way ticket from San Francisco to Hong Kong via the “stepping-stone” islands costing $760 (or $1,368 round-trip)

The 314 proved to be an excellent airplane. The XP–15 wing design increased the range t0 3,500-miles. It was a huge wing that not only gave the 314 the incredible range, but also the capability of making some in-flight repairs on the engines. Like the XP 15, there was a passageway inside each wing through which a crew member could crawl.

The lower deck included a dining salon, cocktail lounge, and separate lavatory-dressing room facilities for men and women. (Photo Boeing Archives)

World War II

On September 3, 1939, the golden age of the clipper ships came to a dead stop with the outbreak of World War II in Europe. The war curtailed Pan American’s opportunity to build on its success, and the northern trans-Atlantic route was abandoned on October 3, 1939.

At the outbreak of the war in the Pacific, the Pacific Clipper was en route to New Zealand. Rather than risk flying back to Honolulu, and being shot down by Japanese fighters, the captain decided to fly west to New York. Starting at Auckland, New Zealand, the Pacific Clipper reached New York after traveling over 31,500 miles (50,695km).

The Clipper fleet was pressed immediately into military service for the war effort. The flying boats were used for ferrying personnel and equipment to the European and Pacific Theaters. The aircraft were purchased by the War Department, and leased back to Pan Am for a dollar.

Few other aircraft of the day could meet the wartime distance and load requirements. President Franklin D. Roosevelt traveled on Dixie Clipper to meet with Winston Churchill at the Casablanca conference in 1943.

On the Marine Air Terminal interior wall is a mural representing the history of flight. The last mural depicts the Clipper ships and the crew plotting their flight. At that point, 1939, the Clipper represented the latest in aviation technology. (Photo Henry M. Holden)

The Clippers had long legs. American military cargo was carried via Brazil to Liberia, to supply the British forces at Cairo, and to the Russians, via Teheran. The 314 was then the only aircraft in the world that could make the 2,150-statute-mile (3,460 km) crossing over water, and was given the military designation C-98. Since the Pan Am pilots and crews had extensive expertise in using flying boats for extreme long-distance over-water flights, the company’s experienced pilots and navigators continued to serve as a civilian flight crew.

Success breeds more

With the success of the Boeing 314, Pan American ordered six more aircraft with increased engine power and passenger capacity, as the Boeing 314A, to be delivered in 1941.

Initially, the goal was to double the service on both the Atlantic and Pacific routes. However, the fall of France, in 1940, caused some doubt about whether the Atlantic service could continue. Passenger numbers were declining due to the war, and if Spain or Portugal joined the Axis, then the flights to Lisbon would end.

LaGuardia Airport, in New York City, was the clipper’s east coast operating base. A special building, the Marine Air Terminal, built in 1939, was for clipper passengers. The flying fish on the side of the building represented the Clipper ships. (Photo Henry M. Holden)

The 314A was a great improvement, it had increased fuel capacity of nearly,1 000 gallons (4,500 liters). The first 314A flew as a prototype on March 20, 1941, but with WW II raging, only half the order went to Pan Am. Three were bought by the British government and allotted to British Overseas Airways Corporation (BOAC) for use as transport aircraft, primarily intended for the UK – West Africa route. The sale made a small net profit for Pan Am – priced at cost plus five percent – and provided a vital communications link for Britain. Churchill later flew on Bristol Clipper and Berwick Clipper, which he praised strongly, adding to the Clippers’ fame during the war.

They faded quickly

Twelve Boeing 314 Clippers were produced by the Boeing Airplane Company between 1938 and 1941. Of the 12 three were lost to accidents, although only one of those resulted in fatalities: 24 passengers and crew aboard the Yankee Clipper died in a landing accident, in Lisbon, Portugal, on February 22, 1943. Among the fatalities was a prominent American author, and war correspondent, Benjamin Robertson. American singer and film actress Jane Froman was seriously injured. Two more Clippers were sunk in collisions with rescue ships after being forced to land due to engine trouble.

Three Pan American Airways S-42s over Miami Beach, Florida. When passenger demand increased for trans-Pacific and Atlantic travel toward the end of the 1930s, Pan Am went to Boeing for a long-range, four-engine flying boat. (Photo Florida State Archives)

The last Pan Am 314 to be retired, the California Clipper, in 1946, had accumulated more than a million flight miles. All Pan-Am’s 314 were removed from scheduled service in 1946, and five serviceable B-314s were purchased by the start-up airline New World Airways. These sat at San Diego’s Lindbergh Field until 1950 when all were sold for scrap. The last of the fleet, the Anzac Clipper, was resold and scrapped at Baltimore, Maryland in late 1951.

BOAC’s 314As were withdrawn from the Baltimore-to-Bermuda route in January 1948, replaced by Lockheed Constellations flying from New York and Baltimore to Bermuda.

The Boeing clippers served Pan Am and BOAC well during their short careers. The advent of the four-engine land planes, which traded luxury for speed and greater operating economy, doomed the flying boats. The passing of the flying boat, however, was inevitable even before war broke out. The same Boeing engineering capability responsible for the advanced technology found in the clippers made their extinction predictable. For even as the 314 was being developed, so too was another prewar airliner with technology even more cutting edge, the Boeing 307 Stratoliner.

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Small Fleets, Short Lives: Wings from Airlines in the Past

Written by Charlie Dolan

One of the things I miss most about the printed version of The Captain’s Log is the article deadline which always seemed to be hanging over my head. It was like the dreaded term paper, which was in my mind, but eventually had to be reduced to words on paper. Subtle (or not so subtle) reminders from Joop or Bill eventually got articles into the Log to be (hopefully) enjoyed by the members of the society. The new free form Log allows me to procrastinate much more than I used to.

I decided to write about air carriers which arose to fill a perceived niche, but for one reason or another went out of business quickly. These carriers also had small fleets, which might also have affected their short life spans.

One of the first, which came to my mind, was Matson Line. Shortly after World War Two ended, The Matson Steam Navigation Company decided to provide a luxury air carrier to augment their ship operations between the west coast of the United States and Hawaii. They planned to offer the best service in the air and managed to present a business plan which lured American Airlines ‘most senior pilot, E. L. Sloniger to surrender his seniority number to join their new carrier. When he left American, a younger pilot, Ernest K. Gann, followed. If “Old number one” thought that was a good move, how could he not go along. In fewer than twenty- four months, the air carrier folded, partly as a result of political pressure which might have been supported by Pan American’s Juan Trippe.

The largest rise and fall of air carriers came after the deregulation of the airways in the 1980s. Here are some of the carriers who tried to fill niches in the skies.

Air 1    (Air One) 1983 – 1984

A first and business class aircraft cabin with coach fares. It went head to head with TWA and lost the fight.

Air South WV  KB 1993 – 1997

Operated seven aircraft primarily on the east coast of the USA

All Star ASR 1984 -1985

A small charter carrier operating three aircraft.

American International 1982 – 1984

Operated nine DC-9s

Eastwind WS SGR 1995 – 1999

Operated five aircraft on the US east coast.

  Legend LC  LGD 2000 – 2005 

An all business class airline, founded by a former head of the FAA. It operated six aircraft, but was locked in litigation with American Airlines from its inception until its demise.

Orange Air ORN 2011 – 2014

Orange operated two aircraft, but never had a truly viable operation. It did operate some sports charters.

Presidential Airways XV 1985 -1989

This carrier lasted about the longest and with a fleet of twenty three aircraft. I flew Presidential on a round trip between Montreal (CYUL) and Dulles (KIAD) in February 1985 and felt the service was good for a low cost carrier.

Pro Air XL  PRH 1997 – 2000

The carrier operated four Boeing 737 aircraft and was converting to MCD aircraft when maintenance issues led to a cessation of operations.

Ernest K. Gann

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Washington National Airport in Postcards

Written by Marvin G. Goldman

Ronald Reagan Washington National Airport (code ‘DCA’) is the closest airport to Washington, D.C. (District of Columbia), the U.S. capital. Although located only four miles (7 km.) from the heart of the capital district, the airport actually lies just across the Potomac River near the Crystal City urban neighborhood of Arlington County, Virginia.

The first significant air field and terminal in the National Capital area was privately owned Hoover Field. Officially opened on 16 July 1926, it was located on the Virginia side of the Potomac River just north of the present DCA, on a site now occupied by the Pentagon. The first airline to operate there was Philadelphia Rapid Transit Air Service (‘PRT’) which started passenger and mail flights between Philadelphia and Hoover Field.

Philadelphia Rapid Transit Air Service (‘PRT’) Fokker F-VIIa-3m, ‘Kendrick’, at Hoover Field, Arlington County, Virginia, serving on the Washington-Philadelphia route, July-November 1926. Airline Issue.

Back of preceding Philadelphia Rapid Transit Air Service postcard.

The route from Hoover Field to Philadelphia proved uneconomical for the Philadelphia Rapid Transit airline. Also, the field itself was not well suited for airline operations. So PRT pulled out of Hoover Field after five months. Potomac Flying Service then started operating at Hoover Field, but with only mixed success.

Just one year later, In 1927, a competing private field called ‘Washington Airport’ opened adjacent to Hoover Field. However, faced with small sites that were often flooded, flight path obstacles, and financial difficulties, the two fields merged in September 1930 to form ‘Washington-Hoover Airport’. This did not sufficiently help the situation, as the combined site was still not worthy of serving as the principal airport for the Nation’s capital city.

Postcard issued in late 1928 or early 1929 showing ‘Washington Airport’ (later part of ‘Washington-Hoover Airport’) within the upper left circle on the far side of the Potomac River. The card advertises scenic flights over Washington operated by a Ryan Brougham aircraft and was probably issued by the owner-operator of those flights, Herbert Fahy who was a co-founder of ‘Washington Airport’. There are three versions of this card: two have a “Safety 1928’ ‘United States Air Transport’ insignia on the back (with the front of one version being less colorized), and the back of the third has a message promoting the scenic flights.      

Following the failure of Congress to agree on a new site for the development of a suitable airport for the national capital, in fall 1938 President Franklin D. Roosevelt selected a site for a totally new U.S. government-owned airport to be built just south of Washington-Hoover Airport on mudflats at Gravelly Point, by the Potomac River. Construction involved a tremendous amount of earth moving, reclaiming land from the marshes and river. The new airport, named ‘Washington National Airport’, opened for commercial flights on 16 June 1941. It was considered one of the finest of its day, with innovations in building design, plane handling, air and field traffic control, lighting, and facilities for public convenience. The first three airlines to operate there were American Airlines, Eastern Air Lines, and Pennsylvania Central Airlines (‘PCA’).

During the first few years of the new airport, a legal controversy existed as to whether the airport was in fact located in Virginia or was part of the federal District of Columbia. In 1945 Congress passed a law stating the airport site was indeed in Virginia, but that the airport was under exclusive federal jurisdiction.

Aerial view of new Washington National Airport showing its four runways, Curteich no. 1B-H2275; 1941, the year of its inauguration. The deactivated Washington-Hoover Airport field can be seen at the empty land just northwest of the new airport.

The terminal and administration building of Washington National Airport, early 1940s. Real photo postcard by Tenschert, no. 321. An American Airlines Douglas DC-3 is at left, and an Eastern Air Lines DC-3 at right.

 After Washington National Airport opened, a nice set of 18 different colorized ‘linen’ finish postcards about the airport was published, likely between 1942 and 1945, by Capitol Souvenir Company (‘Capsco’) of Washington D.C., along with a souvenir folder of non-postcard photos of those 18 views. So-called ‘linen’ postcards derived their name from the surface pattern of the card that resembled the crosshatched surface of linen fabric. They were popular mainly from 1930 to 1945, at which time postcards with a ‘chrome’ finish and more realistic photos became the dominant form of postcard.

Here are nine of those Capsco ‘linen’ postcards selected from the set.

The first hangar built at Washington National Airport. In front are Douglas DC-3s of the first three airlines serving the airport — American, Eastern and Pennsylvania Central.

American DC-3s in front of the row of more modern hangars built at Washington National Airport soon after its opening.

American Airlines DC-3 on the ramp with the administration/terminal building in the background.

Eastern Air Lines DC-3, with Jefferson Memorial and Washington Monument seen across the Potomac River.

From the dining room and through the panoramic glass of the terminal waiting room, passengers could look out towards the aircraft activity and also see, as here, the Washington Monument and U.S. Capitol building on the other side of the Potomac River.

Several ‘chrome’ finish postcards depict the original Washington National Airport (which had added in 1950 an extension to the main terminal at its south end).  Here is a selection of five postcards that show aircraft on the ramp with the administration/terminal building in the background.

Pennsylvania Central Airlines (‘PCA’) Douglas DC-3, NC49553, at Washington National Airport between 1945 and 1948, issued for Airliners International 2006 Washington. Pub’r j.j.postcards, Bassersdorf, Switzerland. This aircraft joined PCA’s fleet in March 1945, and PCA changed its name to Capital Airlines in April 1948.

Eastern Air Lines Lockheed Constellations at Washington National Airport. Dexter Press no. 51413, Pub’r Racon Wholesale, Washington D.C. Eastern was a large operator of Constellations, with 79 of different types serving during the period 1945 to 1968. On 30 April 1961 Eastern inaugurated its iconic ‘Air-Shuttle’ service between Washington National and New York-LaGuardia and Boston-Logan, with L1049 Constellation aircraft.

Capital Airlines Vickers Viscount turboprop at Washington Airport. Airline issue. In 1955 Capital became the first U.S. operator of the Viscount.

Eastern Air Lines Lockheed 188 Electra at Washington National Airport. Pub’r Capsco, Washington D.C., no. P61914. Eastern started adding Electra turboprops to its fleet in late 1958, and introduced them on its Air-Shuttle service in 1965. Also in 1958 the airport’s infrastructure expanded with the opening of its ‘North Terminal’.

Eastern Air Lines Boeing 727 and Lockheed Constellation at Washington National Airport. Pub’r: Capsco, no. P72871. Eastern was the launch airline for the 727 and placed it in service on the Philadelphia-Washington-Miami route on 1 February 1964.

Washington National Airport (‘DCA’) 5-View Card. Printed by John Hinde Curteich, Distr. L. B. Prince, Fairfax VA, D. Noble Photos, probably issued in the 1970s or 1980s. In 1970 facilities for TWA and Northwest airlines opened at Washington National. Examples of their aircraft appear in the lower left and center views respectively in this postcard. Delta, Pan Am, United, US Air and other airlines also started serving DCA.

  In 1987 U.S. federal control of Washington National Airport (along with Dulles, the more distant Washington airport that mainly serves longer-haul flights) was transferred to the Metropolitan Washington Airports Authority, an independent interstate agency created by legislation of the State of Virginia and the District of Columbia, with the consent of Congress.

On 12 May 1997 a new modern and taller airport traffic control tower at Washington National was commissioned by the Federal Aviation Administration, and on 27 July 1997 the airport was transformed by the official opening of an entirely new modern north terminal (called Terminals B and C), featuring three levels, 35 aircraft gates and a beautiful ‘National Hall’ concourse with numerous shops and restaurants.

Aerial view of Washington National Airport and its new terminal, issued by the Metropolitan Washington Airports Authority, Alexandria VA. Oversize card, 12.4 x 17.7 cms.

Control Tower and Interior at Washington National Airport. Distr. L. B. Prince Co., Fairfax VA, no. K25434, E. David Luna Photo.

On 6 February 1998 the airport name was changed from ‘Washington National’ to ‘Ronald Reagan Washington National Airport’, in honor of the 40th President of the U.S., who served from 1981 to 1989.  The airport code ‘DCA’ remained the same.

Front View of Ronald Reagan Washington National Airport, with Control Tower. Pub’r Shin Sung Souvenir Co., Washington D.C., no. 02642, E. David Luna Photo.

Four View Postcard of Ronald Reagan Washington National Airport. Pub’r Shin Sung Souvenir Co., Washington D.C., no. 02638, E. David Luna Photo.

The original terminal at National Airport is now known as ‘Historic Terminal A’. Not only does it still exist, it has been restored during a period of over ten years, with renovation being completed in 2014. It is now used by three airlines, and it also has an area for historical displays.

Today Reagan Washington National Airport is served by eight airlines: American and jetBlue (in Terminals B and C), Alaska, Delta and United (Terminal B), and Air Canada, Frontier and Southwest (Historic Terminal A). The airport mainly operates as a ‘short-haul’ airport, with flights to destinations no further than 1,250 miles from Washington D.C. per a federally-instituted ‘Perimeter Rule’; however, exceptions to this rule have been granted by the federal government allowing flights to several major cities beyond the perimeter. Also, the largest aircraft types do not operate out of Reagan National because, due to its limited land area, the airport runways are relatively short, the longest being 6,869 ft. (2,094m).

Lastly, Reagan National is also subject to the ‘slot rule’ created by the Federal Aviation Administration at certain high-density airports to reduce congestion; this limits the number of landings and takeoffs per hour. In 2014 American Airlines, in order to obtain government approval for its merger with US Airways, was forced to sell 104 takeoff and landing slots at Reagan National. Almost all of those slots were acquired by Southwest and jetBlue Airlines.

Despite the limitations on number and distance of flights and size of aircraft, Reagan Washington National Airport today is one of the busiest in the U.S. In 2019 it served nearly 24 million passengers. As documented by postcards, the closest airport to the heart of the nation’s capital has come a long way from the sod airstrip at Hoover Field to the modern facility at Reagan National.

Notes:

All postcards shown are in the author’s collection. I estimate their rarity as follows: Rare: the Philadelphia Rapid Transit Air Service card; Uncommon: the scenic flights over Washington card, first two Washington National Airport cards, all cards in the 1940s ‘linen’ set, the card with two Eastern Constellations, the Capital Viscount card, and the oversize aerial view of the new terminal. The rest of the postcards are fairly common.

Be sure to attend Airliners International DCA 2018, where the convention and show will be held virtually next door to Reagan Washington National Airport. See you there !

References:

Metropolitan Washington Airports Authority, Reagan National, website ‘flyreagan.com’. In the top search box, type ‘about the airport’ and in the list that appears click on the first item ‘About Reagan National Airport’.

Website: airfields-freeman.com, tab ‘Abandoned & Little-Known Airfields: Virginia: Arlington County’, by Paul Freeman (revised 18 Feb. 2018).

Website: http://famgus.se/Vykort/APC-WNA.html. This site shows all 18 of the early 1940’s Capsco ‘linen’ postcard set of Washington National Airport.

Szurvoy, Geza. ‘The American Airport’ (MBI Publishing Co., 2003).

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Musings from a Passenger’s Seat: Excursion Fares and Flights

Written By Lester Anderson

My first experience with airplanes and airports was when my grandmother flew from Minneapolis to Newark in July of 1961 on a Northwest DC-7C. My brother, father, and I met her at the airport, and I fell in love with airplanes and flying. In those days EWR had a great observation deck, and you could watch the flight activity at the airport (the main runways were right in front of you) and you were above and very close to the airplanes at the gates. Her return was on a United Viscount to Willow Run airport in Ypsilanti, a Detroit suburb, to visit my father’s uncle. The flight was scheduled about 11 PM but you could still get a good view the boarding and take off from the observation deck.

First Flight

My first set of flights was on May 5, 1962. With two friends (my frequent flying companions and high school friends, both named Jim) we flew from LGA to PHL on a Northeast DC-6B. It was a clear day and LaGuardia was under a major construction program (isn’t it always), but the flight down to Philadelphia was great. We flew at 5,000 feet (I know because I asked the Stewardess as they were called then). The plane was mostly empty so we could move around. My first seat was a window on the left near the engines. Later we moved to the “lounge”, actually 8 revenue seats in front of the engines where we could look back and see the propellers head-on. I remember looking down and seeing the cars and houses, and thinking they looked just like the miniature ones from my model train set.

We landed in Philadelphia (I don’t recall a lot about that airport, but it did have an observation deck where we could easily photograph both airplanes we flew on that day) and we waited a few hours to return, this time to EWR.  It was a shift in gears, because we were returning on a United Caravelle, a very different flight experience.  I remember the take-off was a very steep climb—either because my only other point of reference was a -6B, or because we were in a light, almost empty aircraft.  Due to clear air turbulence, it was a roller coaster ride, but I loved it.

Airplane-Cab-Airplane

Another early flight experience was exciting but interrupted. We booked a TWA L-749 Constellation from Newark to Harrisburg; with one stop in Allentown (we liked the idea of an en-route stop). The flight was early and there was a breakfast meal served, and I remember that it came with a small box of 4 cigarettes on the tray. When we landed at Allentown, the Trans World agent told us that because of a mechanical problem, the aircraft would over-fly Harrisburg. They would get us there, but in a cab. The cab ride (I think there were enough passengers for two cabs) took a couple of hours, but we got there in time for our next flight.

That return flight was a United Viscount. It was a wonderful airplane, quiet, fast to take off, very comfortable. Again a light load allowed us to move around the cabin. I remember looking at the engines which were constant speed, and there was a mark on the prop and the hub indicating the pitch of the propeller. We could watch the propeller pitch change so we could get the thrust for takeoff power and latter resume with a pitch to close to neutral for cruise.

Although not exactly the itinerary we planned, we enjoyed the day and the flights. And considering we were paying less than $10 a person for the flight, I am sure TWA lost money when they had to pay for the cab fare.

Weekends Unlimited

Back when the CAB regulated airlines and their fares, there were often excursion fares (most often on weekends) that were very inexpensive. In the days of my youth (when working part time for $1.25 an hour), that was essential to my ability to fly. One of the best excursion fares was Mohawk Airlines Weekends Unlimited. Fly all you want on a Saturday and Sunday for $25.00. And we did.

All three of us started out early from Newark then flew from Newark to Ithaca, then Rochester, then Elmira, then Detroit. All on Fairchild FH-227 prop jets. And some flights having one or more intermediate stops.

Plan was that we would have dinner at the airport in Detroit, then my two companions were going to stay the night in Detroit and I would fly back to Newark. We would all meet in Albany the next day to fly back to Newark on a BAC-111.

As could be expected there were flight delays. We were clocked-in almost 2 ½ hours late arriving at Detroit, which cut out any idea of a dinner at the airport. I found I was not at risk for missing my return to Newark flight since the inbound aircraft on which I was flying did the turnaround for the Newark flight. We got off the plane, I said “see you tomorrow” to my traveling companions and I re-boarded the aircraft to return to Newark.

The kind stewardess (whose name I should know but don’t) saw I was returning and she told me there was no food on the plane, but she had a sandwich (which she said was bread and butter) which she would gladly split with me. I thanked her profusely, but passed on it. I am sure I had a candy bar or two in my pocket, and could survive the 3 stop flight back to Newark.

When I arrived, my parents greeted me with a strange look in their eyes and asked where my friends were. I said, calmly, in a hotel in Detroit. This was the weekend of July 22-23, 1967. My parents told me that Detroit was in flames and that riots had broken out “all over town”.

Since I was not staying I did not know which hotel Jim and Jim were in so we could not call to see if they were OK. I could only wait for Sunday.

I don’t know if it was being tired from a very long Saturday or a little nervousness wondering about the fate of Jim and Jim, but I did not take the first set of flights booked for that morning a round trip to Binghamton. (This was in the days when missing a flight segment did not automatically cancel the balance of your itinerary. And I still have those two Mohawk flight coupons – see image)

Sunday, I flew directly to Albany where I did meet up with my traveling companions.  They had stayed in a hotel at the airport, and watched the riots on TV most of the night.  We were all happy to fly home to Newark on that BAC-111.

Over the years I have had my share of travel mishaps, many flight delays and rerouting, but because these happened early in my flying “passenger career” (as well as my being a teenager) they are memorable.

Lester Anderson

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The Soaring Sixties: Airline Marketing in Changing Times

Written by Shea Oakley

The tumultuous decade of the 1960’s is best remembered as a time of great change in the social fabric of the United States. Among the institutions radically altered by this troubled yet dynamic era was “Corporate America,” of which the airlines were no exception. As with other industries, air carriers emerged at the end of this period quite unlike their former selves a mere decade before. There is, perhaps, no better way to track these changes than by examining the corporate image-making and print advertising that embodied the marketing of the domestic airlines in “the Soaring Sixties.”

At the opening of the decade, the “Jet Age” was still dawning. As each airline introduced more of the swift, new, pure-jets, impressive color ads would invariably accompany them, extolling the airplane’s virtues. What is notable about the marketing of this time is that the airlines were not just trying to sell speed or smoothness of flight, but confidence in the minds of their customers. In today’s era of wide-bodies and regional jets, it is easy to forget that in 1960 the jetliner was a completely new and somewhat frightening machine for passengers accustomed to large propellers spinning outside their windows and pulling them through the air. However such fears rarely lasted beyond a person’s first flight in these new giants. In 1958 Pan American had become the first American airline to put a jetliner, the Boeing 707-121, into service. Glowing descriptions of these “Jet Clippers” soon inspired international travelers to flock from the company’s piston-equipped competitors. Contemporary Pan Am ads showed the aircraft soaring high above the clouds and oceans, purposefully angled in such a way as to accentuate the sharply swept-back wings and sleek jet-engine pods. This sort of graphic profile soon became the norm in several other airlines’ introductory jetliner advertisements.

Pan Am’s principal American competitor, Trans World Airlines (TWA) had to wait over a year before it could acquire its own jets. In the meantime TWA was able to lease a single 707 to start transcontinental service in earnest. In 1961, when TWA began receiving fan-jet powered 707-131B’s and 331B’s, it introduced a new class name for them: “StarStream.” The Boeings were soon complemented by slightly faster, but smaller Convair 880’s for medium-range services. Both aircraft wore their StarStream titles just aft of the characteristic TWA red arrow window stripe. The word “StarStream” seemed to connote all the cool elegance of the Jet Age. The slogan “Route of the Starstream Fleet” was created and soon found its way into much of TWA’s advertising in the early to mid-Sixties.

Throughout most of the decade American Airlines billed itself as “America’s Leading Airline.” A cornerstone of this claim were their famous “Astrojets,” Boeing 707-123B’s, 720B’s and Convair 990’s that boasted a new class of jet engine, the turbo-fan, introduced in 1961. These power plants were about 30% more powerful than the earlier, straight turbo-jets which they often replaced. Turbo-fans allowed for shorter take-off and landings as well as slightly faster cruising speeds. American was the first U.S. carrier to re-engine its entire fleet with these fans and with them came the Astrojet moniker. Many other airlines promoted new names for similarly-equipped aircraft as they came on-line, but none of them garnered the same public recognition as the Astrojet. For much of the Sixties almost every American Airlines ad mentioned the Astrojet somewhere in its copy along with the slogan “America’s leading Airline.”

Eastern Air Lines was somewhat of a latecomer in regards to jets. Eastern’s Douglas DC-8-21’s were delivered well after most other carriers had introduced their own jetliners and its Boeing 720’s came even later. However, once EAL had the airplanes they were lavishly promoted, especially in the case of the DC-8. Eastern introduced the both the DC-8’s and 720’s as “Golden Falcon Jets.” The “DC-8B Golden Falcon Service” was among the most luxurious of the era and was marked by an in-flight lounge and interior designed by Harley Earl of Cadillac fame. Multi-color spreads described its pleasures in major national magazines like Life and Look. Eastern’s most memorable early-Sixties slogan was introduced somewhat later: “The Nation’s Most Progressive Airline.”

Tiny but aggressive National was the first domestic carrier to begin pure jet service, in December 1958, with leased Pan Am 707’s. By 1960 “The Airline of the Stars” had its own DC-8’s. The aircraft was promoted as “The Brightest Star on the Airline of the Stars.” This slogan was dropped in late 1962 and replaced first with “National goes where the nation grows” and a few years later by “Coast to Coast to Coast.”

Dallas-based Braniff International Airways purchased a special variant of the 707, the –227, with higher performance turbo-jet engines. Named “El Dorado Super Jet’s,” these were among the world’s fastest airliners throughout the decade. Their chief competitors on Texas routes were Delta’s Convair 880’s and, later, American’s Convair 990’s. None of these three aircraft were particularly profitable to operate, however, due to their high specific fuel consumption. A more important aspect of Braniff’s advertising during the early 1960’s was its stress on new jet service for South American routes as well as on-time performance. Additionally the airline took delivery of BAC One-Eleven’s for short to medium range services. They were known as “Fastback Jets,” referring to the swift football players. The One-Eleven’s were much more efficient on these types of segments than larger airplanes like the Boeing 720 and the Convair’s.

No discussion of how airlines introduced their jets would be complete without mention of United Air Lines. UAL took the already established “Mainliner” aircraft designation and added “DC-8 Jet” to make “DC-8 Jet Mainliner.” The red, white and blue Douglas’s were advertised with much talk of their “vibrationless flight,” always a sore point with the old prop-liners.

The smaller local-service carriers took special pride in their jet equipment when they received them a few years after the majors. A good example was Mohawk Airline’s “Upstart!” ads featuring the new BAC One-Eleven climbing skyward. Ozark Airlines talked often of “Jet-Power” in marketing its Douglas DC-9-14’s during the mid-sixties under the slogan “Go-Getters Go Ozark”. The regionals of the time might have been late in receiving pure-jets, but they made the most of what they had once they got it.

As the initial fascination associated with jets began to wear off, the airlines started to look for other ways to get their share of the era’s soaring traffic. Starting in the middle of the decade advertising began to promote new concepts in service including novel seating configurations and in-flight entertainment systems that were coming on line with the “trunk” carriers. While the colors and artwork were similar to that of the early-sixties, the emphasis began to change.

Normally conservative United led the way with two different service experiments in as many years. The first came in 1963 when the airline introduced single-class 5-abreast “Red Carpet Service” on transcontinental routes in DC-8s built for 6-abreast seating in coach and 4-abreast in first class. This egalitarian approach was a flop, however, and was soon replaced in 1965 by a 3-class layout consisting of 4, 5 and 6 across seating. This service, also called “Red Carpet,” failed as well. Both services had been hawked by glossy red, white and blue ads in national magazines, but these did not seem to help them catch on.

A much more successful enterprise was in-flight entertainment or, more simply stated, movies. TWA led the industry in 1961 making first-run films part of its new “Royal Ambassador” coast-to-coast service. United introduced “Jetarama Theater” in 1964. Around the same time American launched its own unique system called “Astrovision” which put movies on television screens dispersed throughout the cabin. Later American renamed an updated system “Astrocolor” which continued to be used into the Seventies.

As the U.S. carriers entered the middle of the decade there seemed to be a need for a new visual image. With the ongoing phase-out of the last propeller-driven equipment, the airlines began to think about adopting a new look and feel more suited to the awe-inspiring “jumbo-jets” and supersonic transports (SST’s) which were projected to begin entering service around the end of the decade. Airline historian R.E.G Davies put it this way in his Airlines of the United States Since 1914:

“In the 1960’s most of the major companies went through the (new image) process once again, with special emphasis on extravagant paint schemes to identify their new jet fleets, as a way of obliterating memories of the prosaic piston-engine past.”

While the liveries of aircraft were the most obvious indicator of this image makeover, they were not the only things to change. Advertising became much bolder, and in some cases almost esoteric. The colors were brighter, the prose more purple, and the message perhaps more enticing than ever before or since. A large part of this new approach to public image was related to what was going on in America at that point in our history. The late-sixties were, after all, an almost unreal time of outrageous philosophies, fashions, music and lifestyles. The “high”-flying airlines simply began to reflect the times, along with many other consumer-oriented American businesses.

As mentioned, the first sign of change the airlines underwent concerned aircraft exterior color schemes. Most domestic carriers introduced streamlined and/or brightly hued new looks. If a company was seen as having a stodgy or outmoded image, such highly visible schemes could transform it into a perceived trendsetter almost overnight. Along with the revised look there was often a new class-name for jetliners. The traveler of the late-sixties could ride in Funjets, Arrowjets, Whisperjets, Pamperjets, Fiestajets, and Vistajets. Perhaps never before had flying seemed like so much fun.

Braniff was one of the first airlines to introduce a radically revised paint job, one that was arguably the most radical of all. In 1965 noted designer Alexander Girard created innovative aircraft exteriors and interiors. The fuselages of the entire fleet were repainted in several solid pastel hues with names like “Periwinkle blue” and “Ochre” while the wings, tail and engines were finished in solid white. Cabins received similar color treatments and the stewardesses who graced them wore flamboyant uniforms by Emilio Pucci. Braniff’s new slogan “The End of the Plain Plane” aptly described the changes that were about to take place throughout much of the industry.

Once almost sedate Eastern Air Lines now employed the avant garde New York design firm of Lippincott and Margulies to redesign its corporate image. The result was the “New Mark” scheme, one of the more attractive liveries of the period. Eastern aircraft received two-tone stripes in “Ionosphere” and “Caribbean” blue that swept up the tail to form a sort of “hockey stick.” The engine nacelles on new Boeing 727’s and Douglas DC-9’s were also painted in these colors with the top of the fuselage a bright white. The Eastern falcon logo was revamped with a simple, streamlined design. The above-mentioned rear-engined equipment was given the class-name, “Whisperjet” to promote their relatively low interior noise level. Towards the end of 1969 the airline introduced one of the most memorable U.S. ad campaigns of all time, “The Wings of Man,” conceived by agency Young and Rubicam. This would be EAL’s slogan for nearly 10 years. The ads focused on the more ethereal aspect of flight as evidenced in this ad copy from December of 1969:

“Come.
We will be your wings. We will set you free.
Free beyond the heights of man. Free
To chase the sun.
Hug a cloud.
And, though you were born on earth.
To live on earth. You will be
At home, here in the sky.
The comfort and ease you own on
Earth, you will have up here.
And, Eastern will make it so.
It shall be a most natural
Thing. For you. To fly.
Eastern. The Wings of Man.”

Before the perennially struggling Northeast Airlines was merged into Delta in 1972, it adopted one of the more striking new themes of the late-sixties. Its “Yellowbirds” jet fleet was painted in a vibrant yellow and white. A typical advertisement from 1967 encouraged passengers to “Catch a Yellowbird and Let Luxury Happen to You,” referring to such NEA on board amenities as steak broiled to order and real woolen blankets. Unfortunately Northeast had a dismal earnings record for most of its history which the best visual image in the world would not change.

In late 1967 National Airlines introduced a look that, along with shrewd marketing tactics, kept it competitive in the Northeast-Florida market for a long time. NAL’s aircraft were repainted in orange and yellow, topped off by a stylized sun-god logo called the “Sun King.” Stewardesses received solid orange, lemon and lime-colored uniforms and National’s transformation into “Florida’s Own Airline” was complete. National was able to build this “Instant Florida” image largely just by changing the way it visually presented itself to the flying public. In many ways it was a textbook case of what was happening with domestic carriers during the closing years of the Sixties.

In the West, Continental Airlines introduced Red, Orange, and Gold “competition stripes” and a new logo by Saul Bass. Its “Proud Bird with the Golden Tail” advertisements were among the best-recognized of the era. Employee pride was the main selling point since the company was generally recognized as having higher than average service. Continental was one of the most profitable carriers of the period, largely because of aggressive leadership under its long-time President Robert F. Six.

While Trans World Airlines did not introduce a new look in the late-sixties, it did introduce a great, if short-lived, slogan, “Up, Up, and Away.” This was taken from the title of a popular tune by the group, “The Fifth Dimension.” The slogan was a Wells, Rich and Green suggestion (the ad agency that created “The End of the Plain Plane” campaign for Braniff.) It was during this time that TWA began its “Foreign Accent” flights featuring flight attendants dressed in outfits representing various European countries. TWA was always known as one of the more glamorous airlines in the industry, and this well-deserved reputation continued throughout the decade.

One of the last carriers to affect a change was American Airlines. Its bare metal with Orange lightning-bolt scheme finally gave way in late 1968 to broad, patriotic red, white and blue stripes and a stylized “AA” service mark. The designer was Henry Dreyfuss. Cabin crews were dressed in new “Americana” knit uniforms and the old slogan “America’s Leading Airline” became “Fly the American Way.”

A few companies refused to join the trend and kept their fleets’ liveries as well as their ads more conventional throughout the decade. Pan Am, for instance, retained its 1957 era blue globe logo and “World’s Most Experienced Airline” slogan from 1960 to 1969 when “Pan American” titles were shortened to “Pan Am” on aircraft fuselages, and the ad tagline was finally changed to “Pan Am Makes the Going Great.” Southern-based Delta Air Lines’ ads were usually of the homespun, conservative variety and the famous “Widget” insignia first introduced in the late 1950’s continued for the duration. Both before and at the beginning of “The Friendly Skies” era, United Air Lines image was positively conventional, though the carrier rarely failed to make a profit. The companies’ overwhelming size helped, with over 350 jets in its fleet. But, overall, these cautious approaches were the exception to the rule.

So the watchwords for this dynamic decade were change, innovation, service and image. The airlines mirrored the nation in some of these respects. Yet, once the decade was over, both seemed to settle down into uncomfortable middle age. The Sixties were the last years that America seemed young, and so it was with the airlines of America. Deregulation, oil-crises, fare-wars and terrorism were all, as yet; unknown and the sky literally seemed to be the limit. The vibrancy of the time was palpable and shone through the airline’s marketing.

It was an era never to be repeated.

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